By: Elizabeth Pruitt
If you’re on any social media platform, you’re probably aware of TikTok, the short form video app. While TikTok may be known for its trendy dances and comedic videos, the app has surged in popularity as a marketing platform.
As of September 2020, it is estimated that TikTok has 800 million active users across the globe. It would be foolish to not take the opportunity to create a TikTok account for your business. Spring Arbor University (SAU) is no fool.
SAU Admissions Office’s TikTok account is @teamsau. On this account, the Admissions Office posts a variety of videos, consisting of the “Why I Choose a Christian University” series, student quiz shows, and roommate challenges. The Admissions Office staff, professors, PAs, SGA staff, donors, and more have all made appearances in the @teamsau TikTok content.
According to Rob Clark, the Director of Admissions at SAU, a majority of TikTok users are high school age individuals from the United States.
“It makes sense that as a team that wants to reach out to high school students and potential SAU students, that we should have a presence on TikTok,” said Clark.
The Admissions Office has been creating content on TikTok for over a month now and has amassed over 2,900 followers and 26,000 likes. The account’s second video currently has over 124,000 views and 15,400 likes. A video of Dr. Chan has over 50,000 views. Clark says that all the video combines have over 300,000 views.
SAU is no stranger to social media as they have a strong presence on Facebook, Instagram (@teamsau and @springarboru), and Twitter (@springarboru). As TikTok becomes more popular, it only makes sense for SAU to jump in and create an account.
The Admissions Office and the @teamsau TikTok is always on the hunt for new content for their account.
“Going forward, we would love to have more content from students. We would actually encourage them, if they want to reach out to us with ideas of how they can engage potential students, or even send us their videos that they make. We’d be more than happy to share those on the platform,” said Clark.
If you have a video idea or a video you’d like to share with the @teamsau TikTok account, reach out to Rob Clark at 517-435-8796 or rob.clark@arbor.edu. You can also DM @teamsau on Instagram or TikTok.
